Organic MarketA panel of experts laid out the business case for transitioning to organic during a presentation at Natural Products Expo West, held March 10-13 in Anaheim. Growth of organic products is expected to continue to outpace total food sales in the year ahead and beyond, driven by four key factors, said Angela Jagiello, associate director of conference and product development for the Organic Trade Association, Washington.

The first trend driving dynamic growth in organic is the expansion of organic products beyond the natural channel. Food service is another area of growth for organic. A second factor behind growth in the organic marketplace is what Ms. Jagiello called “vegetable magnetism.” The increasingly connected shopper is another force behind the burgeoning organic market. The fourth trend driving growth in organic is consumer desire for convenience.


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