Bran is the brown outer layer found on all cereal grains. It is the “whole” part of the whole grain. Until recently the food industry has focused on wheat bran and oat bran, and raisin bran is about as exciting as the formulations got.
RiceBran Technologies is adding the option of rice bran to the bran family of ingredients. Rice bran offers consumers an alternative that is non-GMO, non-allergenic, and incredibly nutritive. These are attributes in high demand by consumers today. It is also a by-product of milling brown rice into white rice that had been going to waste.
Michael Goose, RiceBran Technologies new president of U.S. ingredient sales, speaking on the earning call, referred to rice bran as nothing less than “a natural, non-GMO, superfood source.”