New agritourism mobile app aims to connect farms to consumers



North_Carolina organic farmOrange County will pilot a new agritourism mobile app, aimed to connect North Carolina visitors to the agricultural assets of the state.

The app, premiering in June, will connect tourists with farms where they can pick their own food.  Laurie Paolicelli, director of Orange County community relations and tourism, said agritourism is tourism marketing that focuses on agriculture in an area spotlighting the food movement — a trend back to eating fresh locally grown food.

“Travelers want to get dirty, get real and immerse themselves in the bounty of farms, food and farmers,” Paolicelli said.

Read full article: http://www.dailytarheel.com/article/2016/03/new-agritourism-mobile-app-aims-to-connect-farms-to-consumers-in-orange-county

Source: New agritourism mobile app aims to connect farms to consumers in Orange County :: The Daily Tar Heel