Within the cosmetics markets, natural and organic cosmetics are continuing to be a global growth area. Value-based consumption meets current demands, and natural and organic cosmetics are benefiting. Previously only a few brands have do- minated the shelves. But the array of products is changing, and with this comes a new understan- ding for natural and organic cosmetics. In the international market the boundaries are blurred and necessitate a distinct positioning. The increasing flexibility of consumers creates a demand for new marketing strategies. The future has begun.
2013. – Exhibitors 150