Branding and in-store marketing: perfect together

Ahead of his presentation at the London Produce Show and Conference 2015, Professor John Stanton at St. Joseph’s University tells Jim Prevor’s Perishable Pundit why the produce industry must make use of modern technology for in-store marketing to be really successful in the future Source: Branding and in-store …

Teaching small farm direct marketing

The new edition of “Teaching Direct Marketing and Small Farm Viability: Resources for Instructors,” 2nd Edition, draws on nearly 50 years of experience teaching beginning organic farmers and gardeners at the UC Santa Cruz Farm & Garden Apprenticeship. Source: CASFS updates instructor’s manual …

How can I start selling my homegrown produce?

Read how Vanessa Vadim responded to the following question: Dear Vanessa, I’ve been growing a vegetable garden for years, and I’ve gradually expanded it to about an acre. I’ve looked into getting organic certification, and I’ve also been thinking about trying to sell my produce to …

MARKETING FOOD: 6 food companies embracing the art of storytelling

Food companies are increasingly turning to non-traditional marketing to keep up with the expectations of millennials, the largest and most-influential segment of the U.S. population. Words like authentic and meaningful best describe this new storytelling approach that’s as much about building relationships …

Does Organic Play A Role In Your Marketing?

Organic marketing, often referred to as green marketing, is the act of using environmentally-friendly practices when manufacturing, distributing, or advertising a business’s product. As the awareness of the hazards of environmental waste, chemical use, and greenhouse gases continues to increase, more and more …

Marketing food to children | Video

Author, activist, and Project Director of the Food MythBusters, Anna Lappe takes on the billion-dollar business of marketing junk food, soda, and fast food to children and teens. With diet-related related illnesses alarmingly on the rise, pervasive marketing of junk food to kids is downright dangerous. The food …

Organic Food Marketing in Africa – VIDEO

In Africa, the demand for organic products has been growing steadily over the years. Many grass-roots initiatives in Africa have started to sell organic products in neighbourhood shops, street markets or in organic shops in a town. Organic food offers multiple benefits and attractive income potential for …

How to Attract Buyers in Organic farming?

One of the Important tool in organic food marketing is to attract the target users to your site is: Blogging – A blog is best way to attract new visitors to your website If you want to find the right customers, then you need to find educational content that will interest them and who will answer their …