Consider “direct marketing” in more substantive ways

When did agriculture become so entangled with tourism? This question is foundational in the land-use issues that are spreading as fast as wildfire in Napa, Sonoma, Mendocino, and Lake counties. In Napa County, after 2010 and the Winery Definition Ordinance, direct marketing has officially become an agricultural activity, and this includes tasting …

[VIDEO] Your Edge in a Changing Marketplace: Thinking like Retailer

Farmers markets are no longer the only option for shoppers seeking locally grown foods. Is your markets’ brand, products, and shopping experience keeping pace with an evolving marketplace? Learn about savvy retailer strategies to understand and promote your best assets and make your customers feel special. This session offers a variety of …

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Social media becomes crucial marketing tool for small business

For the city and almost every business with a Facebook page, social media is no longer a place for people to check in with their friends and family. It’s an advertising tool. And it has become an extremely valuable marketing channel. Social media managers have been able to figure out some of the ways to get attention without spending money. For …

How an Organic Food Company Tried to Make the Most Eco-Friendly Ad Campaign Ever

The best marketing embodies the message it’s trying to impart. And in the case of French organic food retailer Biocoop, that means trying to be as environmentally friendly as possible in all of its activities—even producing its ad campaigns. Source: How an Organic Food Company Tried to Make the Most Eco-Friendly Ad Campaign Ever | Adweek