Marketing green products through package design

Color, icons, graphics and materials are just a few of the design elements that need to be considered when creating packaging for ‘green’ products in an omni-channel environment. The emerging shopping behaviors of millennial consumers—including product evaluation, selection, and channel preference—are …

Consider “direct marketing” in more substantive ways

When did agriculture become so entangled with tourism? This question is foundational in the land-use issues that are spreading as fast as wildfire in Napa, Sonoma, Mendocino, and Lake counties. In Napa County, after 2010 and the Winery Definition Ordinance, direct marketing has officially become an agricultural …

[VIDEO] Your Edge in a Changing Marketplace: Thinking like Retailer

Farmers markets are no longer the only option for shoppers seeking locally grown foods. Is your markets’ brand, products, and shopping experience keeping pace with an evolving marketplace? Learn about savvy retailer strategies to understand and promote your best assets and make your customers feel special. …

Not Your Average Banner – Stand Out in Your Field

Every weekend, farmers with their colorful produce and displays transform ordinary city parks and town squares into a unique visual landscape. Vibrant farm banners are a huge part of the farmer’s market landscape. Does your banner make a statement? Use these tips to be sure yours makes a splash! Read full …

Social media becomes crucial marketing tool for small business

For the city and almost every business with a Facebook page, social media is no longer a place for people to check in with their friends and family. It’s an advertising tool. And it has become an extremely valuable marketing channel. Social media managers have been able to figure out some of the ways to get …

The Secret to Selling Maine Lobster? It’s in The Story.

The trend among consumers to focus on the heritage and human touch behind products is having a massive impact on the food industry. As concisely articulated in a recent Financial Times article titled “Craft versus Kraft,” not only is the food landscape “changing to natural, organic, protein and non-processed …

The best way to sell your organic produce

As an organic farmer, there are easy steps that you can follow to access and maintain organic markets that will guarantee you higher returns than with conventional farming methods. First, you need to ask yourself three key questions, which will help you to plan your production Source: The best way to sell your …