Ready to have Market Data as Close as your Smartphone? Here We Go!

USDA’s Agricultural Marketing Service (AMS) hosted a webinar on an exciting new initiative to provide unbiased market data to users digitally. Called the Market Analysis & Reporting Services (MARS), this dynamic, innovative technology will assist USDA Market News in collecting and distributing information …

Farm focuses on direct marketing

A local farm that produces specially-made products and ties in direct marketing shows how many farmers place high importance on being good stewards of the land. Greener Grass Farms near Allen, owned by Dan and Deb Marsh, is a small- to medium-size, grass-fed forage beef and poultry operation. They direct market …

Four trends driving growth in organic

A panel of experts laid out the business case for transitioning to organic during a presentation at Natural Products Expo West, held March 10-13 in Anaheim. Growth of organic products is expected to continue to outpace total food sales in the year ahead and beyond, driven by four key factors, said Angela Jagiello, …

New agritourism mobile app aims to connect farms to consumers

Orange County will pilot a new agritourism mobile app, aimed to connect North Carolina visitors to the agricultural assets of the state. The app, premiering in June, will connect tourists with farms where they can pick their own food.  Laurie Paolicelli, director of Orange County community relations and tourism, …

Organic Farming at Cochin International Airport Limited

Air passengers who travel via Cochin International Airport Limited in Kochi, India, will soon be able to go home with a bag of organically-cultivated fresh vegetables from specially arranged outlets. Authorities have decided to commercially cultivate organic vegetables amid the photovoltaic panels of the solar …

Farmers’ markets make most of city foodies

If you’ve recently found yourself in the land of the $10 pot of yoghurt and the $5 tomato, you’re probably at a farmers’ market. Originally formed to connect rural producers and food makers directly with city consumers, the farmers’ market is slowly entering the mainstream of retaili ng …

Innovation and changing shopping habits fuel UK organic sales

The UK organic market is on track to beat pre-recession growth figures in 2016, buoyed by innovation from small manufacturers and a change in the way consumers shop, says a report by the Soil Association. Read full article: Innovation and changing shopping habits fuel UK organic sales

Choosing the right distribution method for your members

Before you decide on distribution, there are some fundamental questions to ask when you are designing your CSA program: How much risk do CSA members actually have? What happens if there is a bad crop year? How much flexibility do customers have in deciding what products are in their box? Can members put their box …

Internet Marketing: Why Local Business Directories Matter

Local business directories are an often overlooked key in consumers’ purchase process. These sites serve as portals that lead customers to the business they need. Since the directory sites have a larger marketing budget than most single small businesses, they are able to use that to generate visibility, promote …