Marketing green products through package design



organic food packaging marketingColor, icons, graphics and materials are just a few of the design elements that need to be considered when creating packaging for ‘green’ products in an omni-channel environment.

The emerging shopping behaviors of millennial consumers—including product evaluation, selection, and channel preference—are having a significant impact on package design. Their interest in items that are natural, organic, and/or tied to a cause are not only driving package appearance, but also the messages conveyed. Therefore, there are a number of things you should consider when creating packages for the “green” products in demand by today’s shoppers.

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