Local business directories are an often overlooked key in consumers’ purchase process.
These sites serve as portals that lead customers to the business they need. Since the directory sites have a larger marketing budget than most single small businesses, they are able to use that to generate visibility, promote brand recognition, and drive traffic.
As a result, they perform well in organic search ranks, often for keywords that are important to businesses. It’s a “shortcut” of sorts to be listed in these directories – you’ll benefit from that high search rank immediately upon being listed, without as large of an investment in your SEO strategy.
In fact, simply being listed can assist your website’s SEO, since accurate mentions of your business’s name, address, and phone number can boost your rank with organic search and Google Places.