Consider “direct marketing” in more substantive ways



Direct marketing organic agricultureWhen did agriculture become so entangled with tourism? This question is foundational in the land-use issues that are spreading as fast as wildfire in Napa, Sonoma, Mendocino, and Lake counties.

In Napa County, after 2010 and the Winery Definition Ordinance, direct marketing has officially become an agricultural activity, and this includes tasting rooms, food pairings and commercial kitchens, events with hundreds of visitors, all, of course, with unintended consequences of impingement on the environment, traffic, air quality, and the fabric of our community.

But long before 2010, agriculture was finding ways to get people onto farms and buying product, all a subset of what is also called eco-tourism.

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